
Ontario Centre of Innovation
DiscoveryX
The Ontario Centre of Innovation asked our team to create all the video content and photography for the DiscoveryX 2024 conference.
Part of the process involved identifying and laying out the types of content necessary to ensure the event's success. It wasn't just about filming footage during the event and putting highlights together, but instead taking a campaign approach to video content production to ensure the different content pieces shared the whole event's story and theme, as well as OCI's mandate.
We ended up creating a conference opener video, a loop displayed on all screens at the event.
We also created a brand video, social media content, thank-you and pitch content reels, and promotional materials to help promote the 2025 event.
Lastly, photography was captured for marketing purposes, including thought leadership videos.
A significant amount of coordination went into this event to ensure it ran smoothly, and our experience and the whole team were the driving force behind its success.