Ovarian Cancer Canada asked our team to produce a long-form video highlighting findings from ovarian cancer early detection research spearheaded by mDETECT at Queen’s University.

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The video required us to provide an in-depth explanation of the research, its features and the potential benefits to women's lives.

 

We collaborated with Ovarian Cancer Canada to develop the right messaging and the best production plan to capture the content. Ultimately, we wanted the video to convey information while making it personal and emotional to underline the human implications of the research.

 

At the end of the day, we created a main video, social media cutdown, digital ads and photography.